All Locations
Cheltenham, Worcester
All Departments
Marketing

About The Role

HCR Law has grown considerably over recent years, and we were recently recognised as one of the UK’s fastest-growing law firms

The Central Marketing Team (CMT) plays a key role in supporting the firm on their growth ambitions. To effectively engage our target audience, our messaging must stand out and resonate. This requires strategic planning and creative excellence in execution. 

We are seeking a dynamic and detail-oriented Copywriter to join our Central Marketing Team (CMT). This role offers an exciting opportunity to work across a variety of communication channels within a professional services environment, contributing to external content initiatives. As a specialist role within CMT, you will support the planning, writing and editing, proofreading, and management of written content, ensuring consistency with our house style and strategic objectives. 

You will collaborate with senior stakeholders, liaise with various departments, and manage competing deadlines across multiple projects, all while upholding the high standards and tone of voice expected of a leading UK law firm. 
 
Key Responsibilities 
  • Content Review and Quality Assurance 
    Review a variety of content, including website articles, press releases, and marketing materials, ensuring alignment with the firm’s brand, style, and strategic positioning. Provide constructive feedback to improve quality and impact. 
  • Content Creation & Thought Leadership 
    Collaborate with members of the CMT and fee earning teams to create compelling thought leadership content. Support the development of articles, reports, and other publications that showcase the firm's expertise, insights, and industry knowledge, cementing the reputation of the firm. This may include suggesting legal topics that will generate interest, researching topics in depth, collating data or third-party content to support a position, and interviewing and writing content authored by fee earners.  
  • Website Profiles 
    We are the law firm with a passion for people – it’s what sets us apart – and our website profiles are our shop window. They help clients make decisions to appoint us. The way they are presented is key for our business development. You will conduct desktop research and work closely with hiring managers and new joiners to uncover niche or specialist points of difference, gather the necessary information and craft engaging, accurate profiles for the firm’s website that showcase our people. Ensure timely drafting and approval of profiles to maintain an up-to-date online presence. 
  • Proofreading and Editing 
    Proofread and edit a variety of marketing materials, ensuring that all content is error-free, clear, and concise. Maintain the highest standards of accuracy, grammar, and consistency in all written communications. 
  • Stakeholder Management 
    Engage with senior stakeholders across the firm to scope and understand their content needs and be a trusted advisor on what the best tactical execution could be, supported with data.
  • Press Releases 
    Collaborate with the Head of Marketing & Business Development to draft and refine press releases, ensuring that all content is aligned with the firm’s strategic messaging and objectives.
  • Award Submissions 
    Assist with the writing and editing of award entries, ensuring that submissions are well-written, compelling, and aligned with the firm’s strengths and achievements. Contribute to the strategic positioning of the firm through awards and recognitions. 
  • Advertising and Advertorial Copy Creation 
    Write and edit engaging advertising copy for both long-form advertorials and short-form advertisements. Ensure the content is compelling, aligns with the firm's brand voice, and resonates with the target audience across various platforms, including print, digital, and social media. Utilise forward features plans to suggest content and messaging themes, and profile individuals or teams.

About You

Skills and Experience 
  • A strong background in communications, content creation, or marketing experience in a professional services environment is not essential  
  • Proven ability to write clearly, concisely, and with attention to detail. Experience in proofreading and editing content is essential 
  • Excellent interpersonal skills with the ability to liaise effectively with senior stakeholders and work collaboratively across teams 
  • A proactive, flexible approach with the ability to adapt to changing requirements
  • An interest in the legal sector and an awareness of key industry trends and developments.
While experience in a professional services environment is not essential, the successful candidate will have an interest in the legal sector and an awareness of key industry trends and developments.
 
Personal Attributes
  • Excellent communication skills, both written and verbal 
  • Self-motivated, with a proactive attitude and a passion for high-quality content 
  • A strong team player who thrives in a collaborative environment but is also comfortable working independently when required 
  • Adaptable and resilient under pressure, with a solution-focused approach. 

About Us

Benefits of working with us as a Copywriter include:
 
  • 28 days annual leave (plus public holidays)
  • Bonus scheme
  • Life Assurance
  • Scottish Widows Pension Scheme
  • Healthcare cash-plan
  • 1/3 gym membership contribution
  • Electric vehicle scheme
  • Happy People/Perks at Work benefits portal
  • Cycle to Work scheme
  • Flu vaccinations
 

Is HCR the smart move for you?

HCR suits people who love a challenge and want to work in an environment where careers thrive on the back of hard work and personal merit. Our people enjoy feeling part of something bigger than themselves, and whilst our clients drive our development, it is our people who bring their energy, enthusiasm, and entrepreneurial mindsets together to solve problems and help our clients succeed.

Why HCR people love their jobs

Our people tell us they enjoy working on good quality, interesting matters from a wide variety of our clients, because they get the experience they want to develop their careers. We will give you responsibility early, the mandate to make things happen and we’ll back your good ideas. Our “Passion for People” lives and breathes every day throughout the firm as our peoples’ energy and sense of fun create a warm environment in which to thrive.

What career progression will HCR offer you?

HCR’s growth constantly creates opportunities for people who want to go places and make a difference, your career plan can become part of our growth plan. At HCR you can expect to work with friendly, energetic, ambitious people, who love getting stuck into a client problem, and enjoy celebrating a good outcome. Our people value the sense of community provided by the individual personality of each office and the collegiate approach across all our service and sector teams.

What does HCR believe, achieve and stand for?

As a Times Best Law firm, among the UK Top 60, we provide the full range of services that you would expect to organisations, business leaders and individuals. However, in our mission to give everyone the opportunity to experience a different kind of legal service we take an entrepreneurial approach. We’re flexible and responsive to the needs of our clients, delivering the best outcomes for them. We have more than 800 lawyers and support staff, including more than 150 partners, and have been awarded the Law Society’s Lexcel quality mark in recognition of our compliance and client care standards.

With ten offices in England and Wales our well-established presence stretches from west to east, ensuring clients can access a full-service legal offering no matter where they’re located. We’ve expanded significantly in Birmingham, Cardiff and the Thames Valley, and our merger with Hewitsons resulted in a full service regional hub being established in the heart of the Waterside innovation area centre of Northampton. Our London and Cambridge continue to grow apace.

With solid connections in the communities we work in, and a track record of delivering legal advice to businesses and individuals throughout the areas we base ourselves in, our clients continue to value our approach to providing legal advice, in the way they need, when they need it.

 

As HCR is an equal opportunities employer, we don’t just accept differences, we celebrate them. We want to attract a diverse and ambitious workforce that reflects all backgrounds and skills to create a workplace that is supportive and inclusive, recognises and nurtures talent, and which works together to achieve the best outcome for our clients. We are privileged to be an armed forces-friendly organisation.

We also want you to achieve your absolute best during the recruitment process.  Please let us know of any changes we can make at any point that will help support your application.  If this opportunity sounds of interest to you, please make an application and submit your CV. 

A note for recruitment agencies – The HCR Resourcing Team is responsible for recruitment across the firm, and where possible will use direct hiring methods. We do work with a Preferred Supplier List, and where appropriate, we will release vacancies to those agencies who we deem most appropriate to support us. Only those agencies will be invited to submit candidates via our recruitment portal. Any speculative or unsolicited CVs sent to any employee or Partner of HCR will not be considered an introduction, and no fees will be applicable. Furthermore, we retain the right to pursue these candidates without query of ownership

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